Hi. My name's Ellen Carpenter. I'm an editorial and web designer. I'm passionate about beautiful, useful design so my work privileges clarity, communication and accessibility.
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Print

The Africa Review

The Nation Media Group wanted to launch an exciting new current affairs magazine for Africa and an accompanying newspaper pullout.

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What: Consumer magazine (dummy)

Where: Kenya

My role: Design and project management

Africa’s second-largest media group came to Shakeup Media to help launch a new magazine and newspaper pullout offering insight and analysis into Africa’s politics, society and culture. Through several iterations of the structure and design, we created a well-paced, engaging publication that could be put together each week by a small team on a tight budget.

The final design combined traditional typography and strong grids with bright colours and engaging graphics to create a balanced, fresh magazine. Though never launched as a magazine, The Africa Review lives on as a digital platform.

The Venice Report

Commissioned by the charity Venice in Peril to explore the impact of tourism, this data-heavy report needed to be clean, clear and persuasive.

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What: Academic report

Where: London, UK

My role: Designer and project manager

In order to let the brilliant photography and numerous graphic elements take the visual lead, I kept typography and page furniture understated and clean. By incorporating a large amount of space into each page, I was able to prevent the copy feeling too dense while providing room to incorporate charts and graphs in useful positions around the text.

Keeping to the understated tone of the whole publication, I used elegant, single-colour chart styles to prevent pages feeling cluttered or data-heavy. A section of full-page colour photos offers a change in pace and a strong visual statement of the report’s central argument.

The Keighley News

We gave The Keighley News a complete visual overhaul, resulting in a cleaner, brighter, more readable paper and an immediate circulation boost.

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What: Local newspaper

Where: Yorkshire, UK

My role: Lead designer

The central challenge in redesigning the Keighley News was to guide readers through the large amount of content on each page. We used bold typography and dynamic images to draw the reader’s focus to the main story on each page. Effective labelling guides readers through secondary stories, while briefs and picture stories are used to keep story-counts high while reducing pressure on space.

The result is an accessible, breathable, highly readable local newspaper. The Keighley News went on to win Weekly Newspaper of the Year in the O2 Yorkshire and Humber media awards, with the judges praising in particular its design.

Sport 360

A newly launched daily sport newspaper in UAE, Sport 360 needed to be bold, accessible and well-paced to attract and appeal to a diverse readership.

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What: Daily sports newspaper

Where: UAE

My role: Designer

Sport 360 is a new daily sport paper, launched by Gulf Sports Media in UAE, reporting on a huge range of sports, from the UK Premier League to local camel racing. Our key concern was to create dynamic pages with a lot of impact and a lot of interest. Keeping photography to the forefront, we mixed big, bold typography with detailed graphics and secondary material. Another key consideration was navigation; with so many different sports covered, a clear labelling system was essential. We used this to our advantage to introduce a range of bright colours, while keeping each individual page clean and uncluttered.

Cosmopolitan

Cosmo’s design is bold and dynamic, focussing on telling a story and drawing readers through its pages using striking typography and photography.

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What: Consumer magazine

Where: London, UK

My role: Intern

Interning at the world’s best-known women’s magazine in 2008, I had the opportunity to lay up fashion and beauty pages, columns and celebrity interviews. I created fresh, interesting pages using Cosmo’s trademark bold typography and dynamic photography. I often worked with pages encompassing many different elements, which I tied together using strong structure and visual balance.

Other magazines I interned with immediately after graduating include Esquire, Psychologies and publishers Incisive Media.

Web

CDFA

The CDFA wanted a complete online overhaul. They needed to target several groups of stakeholders while maintaining their strong brand.

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What: Website

Where: UK

My role: Designer and project manager

When the Community Development Finance Association came to us to relaunch their website, we had a good look at their existing site, and their user research. We realised that there were two distinct groups using their site: consumers looking for loans and grants, and sector workers looking for information and news.

So we suggested splitting the site into two. From there, we built a pair of easy-to-use sites that both serve their users more effectively: www.cdfa.org.uk provides up-to-date news and a plethora of sector resources, while findingfinance.org.uk guides consumers through the process of applying for finance.

SRC LDN

SRC LDN are a web development and online marketing and publishing company. They were looking for a new site to showcase their work.

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What: Company website

Where: London, UK

My role: Design and development

As experts in web design and development, SRC LDN needed a polished site that would effectively showcase their large portfolio. The key challenge in designing the site was to make the content easily and cleanly navigable. To do this, I kept immediately visible content to a minimum, using jQuery to create photo galleries and reveal explanatory text.

The key to my visual approach to the site was allowing SRC LDN’s portfolio to take centre stage. I achieved this through a minimalist design, with clean lines, classic typography and a simple colour scheme.

A tale of two cities

We created this graphic to mark Equal Pay Day, the day each year that women essentially start working for free, due to the UK’s 17.1% gender pay gap.

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What: Interactive graphic

Where: London, UK

My role: Research, design and development

Myself and Ryan Bowman put together this graphic in honour of Equal Pay Day 2009. The aim was to provide a statistical snapshot of two communities at either end of the pay gap spectrum. Wokingham has one of the highest in the country, while Haringey is one of the most equal constituencies.

Our aim was to explore graphically the many factors that can contribute to this kind of gender disparity, and to provide a detailed break-down of the realities of the pay gap.The graphic was featured in The Independent newspaper and Good Magazine, as well a range of feminist, political and data blogs.

What do MPs really make?

Created in response to the MPs’ expenses scandal, this graphic charts the salaries paid to MPs around the world and their countries’ level of development.

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What: Interactive graphic

Where: London, UK

My role: Research and site development

We made this graphic in the immediate aftermath of the MPs’ expenses scandal in 2009 to settle an office argument on how UK MPs fare in comparison to their international counterparts. We tried to look at the relationship between how much parliamentarians around the world are paid and how effective their governments are. To do this, we created a ‘Good Governance Metric’, based on several international measures of development and human rights. We plotted this metric against MPs’ basic salaries for each country.

The graphic was featured in Good Magazine and blogs including Infosthetics and Design Observer, and garnered over 10,000 hits in its first week.

About me

I design newspapers, magazines, websites and everything in between. After two years at Shakeup Media, where I worked on an enormous range of projects from around the world (a selection of which you can see above), I'm on the hunt for a new challenge.

Being an English and Politics graduate (University of York) I have a real passion for good content, so as a designer I'm driven by enhancing and clarifying that content. I come up with beautiful, practical solutions to design problems, be they content-heavy pages or complex website architecture.

As a project manager, I've found that most problems can be avoided through clear, plentiful communication. Keeping everyone up to date and in the loop - whether a single client or a large team - saves a huge amount of time overall.

On the practical side, I'm fluent in Indesign, Photoshop and Illustrator and a dab hand with HTML, CSS and jQuery. Wordpress is my CMS of choice, though I'm more than happy to work with others. I have experience working with Arabic-language publications and software and can speak, read and write basic Arabic.

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Get in touch

I'm available for full-time or freelance work. If you have a vacancy or a project you'd like to discuss, don't hesitate to get in touch.

I'm based in East London, but happy to travel for freelance or short-term projects.

Email me: ellenrcarpenter@gmail.com

I'm also on LinkedIn.